by Christine Bode
You’ve written your first book. Congratulations! Your manuscript is edited, proofread, and ready for the world. Now comes the big decision: self-publishing vs traditional publishing. Which is right for you?
In today’s publishing landscape, more authors are choosing to self-publish. However, traditional publishing still holds value for some writers. To decide wisely, you need clarity, not noise.
Let’s explore both paths, current publishing trends, and what truly matters before you choose.
Why Many Authors Choose Self-Publishing
Many writers no longer wait for a publisher. Instead, they take control of the process.
Here’s why self-publishing appeals to so many authors:
- Speed and control: You set the timeline, pricing, and release strategy.
- Higher royalties: You keep more of each sale.
- Creative freedom: Niche genres and bold ideas are welcome.
- Accessibility: Platforms like Amazon KDP, IngramSpark, Draft2Digital, and Smashwords allow direct publishing.
Platforms like Amazon KDP and IngramSpark allow authors to publish directly without waiting years for approval. If you’re curious about the process, this guide explains how to publish on KDP and IngramSpark step by step.
However, freedom comes with responsibility.
You must manage editing, cover design, formatting, and ongoing marketing. Unless, of course, you hire professionals to help.
Traditional Publishing Still Has Real Advantages
Despite the rise of indie publishing, traditional publishing isn’t obsolete.
In fact, it still offers meaningful benefits:
- Professional editing and design teams
- Established distribution, including bookstores and libraries
- Industry credibility and prestige
- Potential access to media coverage and literary awards
Traditional publishers provide professional editing and design support, which helps ensure consistency and clarity. Understanding the role of a line editor can also help authors appreciate how much refining happens at the sentence level.
That said, securing a publisher takes time. The process is slow, competitive, and rejection is common. For many authors, patience is the price of entry.
Self-Publishing vs Traditional Publishing in 2025: Key Trends
Understanding current trends will help you choose wisely. Publishing in 2025 looks very different from what it did a decade ago.
Here’s what’s shaping the industry now:
- AI-assisted tools: Used for editing, marketing, and metadata
- Audiobooks and serialized fiction: Growing rapidly, especially with younger readers
- Print-on-demand expansion: Faster shipping and higher print quality
- Social commerce: Platforms like TikTok and Instagram now drive book sales
- Authenticity matters: Personal storytelling, diverse voices, and connection with authors via social media are increasingly driving sales.
Staying informed helps you avoid outdated assumptions.
For deeper insights, check out:
- The Top 10 Publishing Trends for 2025
- Publishing Trends 2025
- State of the Self-Publishing Union: Self-Publishing Statistics
The Reality Check: Marketing Is Mandatory
No matter which path you choose, marketing will fall mainly on you.
Even traditionally published authors are expected to promote their books. Uploading your title to Amazon and posting once or twice on social media won’t be enough.
Many first-time authors underestimate the technical side of publishing, which can lead to frustrating delays and launch-day problems. This is especially true for those trying to avoid common KDP and IngramSpark mistakes during setup and distribution.
Successful authors commit to:
- A consistent, long-term marketing plan
- Professional branding and an online presence
- Email marketing and social media engagement
- Sometimes, paid advertising or influencer partnerships
Tip: If you don’t know where to start, consult a professional book marketer. I can recommend a few excellent ones.
Key Differences: Self-Publishing vs Traditional Publishing
Here’s a clear comparison to help you decide:
Control
Traditional publishing: Limited
Self-publishing: Full
Speed
Traditional publishing: Slow (12–24 months)
Self-publishing: Fast (weeks or months)
Earnings per Sale
Traditional publishing: Lower
Self-publishing: Higher
Upfront Costs
Traditional publishing: Minimal
Self-publishing: Editing, design, and marketing are your responsibility
Prestige
Traditional publishing: Established
Self-publishing: Still evolving
Marketing
Traditional publishing: Mostly on you
Self-publishing: Entirely on you
Final Thoughts: Which Publishing Path Should You Choose?
There is no universal correct answer. Your decision depends on your goals, resources, timeline, and tolerance for risk. What matters most is choosing intentionally—not reactively.
No matter which publishing path you choose, thoughtful editing plays a significant role in how readers experience your book. Research consistently shows that good editing improves reader engagement, clarity, and trust.
Writing the book is only the beginning. Publishing success requires planning, persistence, and community.
The good news? You don’t have to navigate this alone.
- Talk with other authors about their experiences.
- Join organizations like the Alliance of Independent Authors.
- Learn from trusted resources such as Reedsy.
If you need personalized guidance, reach out. I’m happy to connect you with trusted professionals who can help you navigate your publishing and marketing journey.
Looking for an Experienced Editorial Partner?
Choosing a publishing path is only one step in the journey. What ultimately shapes a reader’s experience is the care taken at the sentence level—clarity, rhythm, voice, and consistency.
At Bodacious Copy, I work with fiction and nonfiction authors who want their writing to feel polished without losing its heart. With over fifteen years of professional editing experience, I offer line editing, copyediting, and proofreading that strengthen your work while preserving your voice.
If you’re unsure whether your manuscript is ready—or which kind of editing would serve it best—you’re welcome to explore my services or get in touch.
Learn more about my editing services: https://bodaciouscopy.com/services