Goodbye Scully Love Promo, Hello Bodacious Copy

When I first got involved with social media management back in 2008 and started Scully Love Promo, it was because I wanted to work with musicians.  After all, I have been a music fan my entire life, and having the privilege of working with so many amazing recording artists has been one of the great pleasures of my life.  I don’t know what I was thinking but it was never my intention to become a marketer, I simply wanted to help artists with their social media.  However, as we now know, today, it’s all about marketing.

After one of the most challenging, if not the most challenging year of our lives, I have decided that I need things to change and I need my life to be less stressful because my hair has been falling out.  I’m committed to doing what it takes to make that happen including a change of diet, change of residence, and career change.  I will be 57 years old in January and I can no longer work 12 hours a day at my desk, and in fact, I find seven hours a day to be a challenge, both physically and mentally.

You may already know that I have been working as a copy editor for some time and so far, this year, I have had the honour and pleasure of editing four books.  I invite you to visit my new website for Bodacious Copy at bodaciouscopy.com for details.  I want to do more of this work because I enjoy it and I’m planning to study editing through Queen’s University, beginning in January, to become accredited for the skills I have developed over the past 35 years. You may ask why I am calling my new business Bodacious Copy and the reasons are twofold: “Bodacious” has been a nickname of mine since my college days, and creating bodacious copy is what I do.

As of January 2021, I will be offering my services as a social media marketer using Twitter ONLY because I can no longer keep up with the constant changes and frustrations of the Facebook and Instagram platforms.  I have personally had the most success using Twitter without having to spend money on ads than with any other platform.  I have a strategic plan for how I can best assist musicians and writers with their goals, using Twitter.

These days, it’s more important than ever that musicians get as many listeners and followers (followers are most important) on Spotify and YouTube as possible, particularly for those who have monetized their YouTube channels.  So, it makes sense that we should be using Twitter to connect with Spotify playlist curators and other music curators (because there are many out there), radio stations, and podcasts who will play your music.  The connections that we can make on Twitter with music industry professionals who could be helpful to your career are significant.  You simply need a plan to utilize this platform to the best of your abilities and this is what I want to focus on moving forward.

For first-time or self-published authors, it is important to connect with capable industry professionals who can assist with copy editing, proofreading, interior layout, book cover design, and marketing, as well as with publishing houses, university and literary presses, literary agencies, bloggers, and other online publications who will publish your work.  And of course, you’ll be looking for readers.  I can help you find them.

If you know of any musicians or writers who would like to have assistance with their Twitter marketing, or of anyone who needs an experienced, capable copy editor, I would be delighted if you would share my contact info with them. I can be reached at christinebode@hush.com. Or, just write me a note and let me know how you’re doing.

Thank you to everyone who has trusted me over the years with your social media marketing and copy editing. You know who you are.  You have enriched my life and allowed me to fulfil my dream of being my own boss, and I am deeply grateful.

My best wishes to you for a happy holiday season despite whatever challenges you may be facing.

With gratitude,
Christine Bode

The Global Spotlight Podcasts with Twitter Marketing Specialist Keith Keller

Keith KellerMelbourne based Global Twitter Marketing Specialist Keith Keller is considered amongst the top 1% of Social Media influencers in the world.

Keith is a popular speaker and has appeared on numerous radio shows, teleseminars, webinars and Google hangouts around the world.

I’d like to help Keith spread the word about some of his brand new projects, products and podcasts because he’s taught me so much about Twitter and is always helpful to me there as well. You can read more about him and his latest projects here.

Here’s the first two installments in the brand new series of podcasts: The Global Spotlight

“Believe In Yourself & Ignore The Naysayers” 

www.TinyURL.com/BelieveMP3

Do You Have “Passion & Purpose” For What You Do?

www.TinyURL.com/PurposePodcast

Keith is very VERY excited about this new project and would love your feedback.

THE GLOBAL SPOTLIGHT PODCAST

A fresh episode comes out every two weeks on iTunes now and Keith has a lovely newsletter that goes along with that as well – If you would like to get a copy you can register here.

Follow Keith Keller on Soundcloud for his Crack The Twitter Code one on Crack The Twitter Codeone coaching series and more, or become an affiliate for his new Coaches Connection Academy.

How To Get The Most Out Of Twitter Ads

Twitter Money BagRecently, I attended a webinar sponsored by Twitter on getting the most out of Twitter ads and I’d like to share the main points I came away with about how to do that. I’ve listed them in point form for ease of reference.

When creating a Twitter ad, these are the things that we must be aware of:

  • Define your goal. What are you trying to promote?
  • Tweet Best Practices – see https://business.twitter.com/best-practices
  • Choose which metrics you will use.
  • Engage with your audience.
  • Ask questions that tie back to something relevant about your business.
  • Use Rich Media = tweets with images and videos
  • Select a campaign objective. You only pay when you get results.
  • Grow your followers!
  • Import your list of email contacts to your Twitter account.
  • Drive traffic. Achieve this through referral traffic. Keep things simple and direct but give your audience a sense of urgency about what you’re trying to promote in your tweet.
  • Track conversions.
  • Consider using a website card (use an image) on a cost per click (CPC) basis. Learn more here: https://dev.twitter.com/docs/cards
  • Choose a call to action phrase that best describes your objective.
  • Don’t forget to engage with followers! Be conversational.
  • Tweet about things relevant to your business and use #hashtags.
  • Promote tweets for your best content.
  • Lead Generation: develop LeadGen tools to help attract perfect followers/customers. Use relevant images with compelling copy with your LeadGen cards to make people feel special. Learn more here: https://blog.twitter.com/2013/capture-user-interest-with-the-lead-generation-card
  • Consider installing apps by mobile app developers.
  • Measure your results. This is very important! Use the Tweet Activity Dashboard. Learn more at https://blog.twitter.com/2014/new-tweet-activity-dashboard-offers-richer-analytics
  • If you’re a large company in particular, you’ll need a marketing automation tool – http://marketing-automation.findthebest.com/ . I trust HubSpot. Try their free trial for 30 days at http://bit.ly/1qCiOUa
  • Download this B2B Marketing Automation Tools 2014: A Marketer’s Guide: http://downloads.digitalmarketingdepot.com/Marketing_Automation.html if you’re a large company who needs Marketing Automation.
  • Learn, optimize, repeat.
  • Always follow up with your leads!
  • Visit https://ads.twitter.com/getstarted?ref=ca-ps-go-branded-twad to get started with Twitter ads.
  • You can tailor your audiences using geo-targeting (use postal codes or zip codes).
  • Make sure your reach is broad enough.

For more articles on how to get the most out of Twitter ads, click here: http://bit.ly/1qB4Imr

 

Ten Tips for Tempting #Twitterati to Follow You

Twitter Unfiltered

Although Twitter can be a divisive and nasty place to hang out when negative news trends, which is always, I have had heaps of fun on Twitter over the years. My secret is to try my best to use tunnel vision to concentrate on what is positive. When you join a community like the #WritingCommunity—being on Twitter can be terrific.

Some of the best days I have spent on Twitter have been getting to know new author friends and experiencing the thrill of having a favourite celebrity retweet my tweet. It’s even better when they comment. I have had exchanges with Mike Scott, Russell Brand, Shaun Cassidy, Denis Leary, Maria Doyle Kennedy and James Purefoy. I have also had the pleasure of talking to a few of my favourite authors: Susanna Kearsley, Alma Katsu, Steven Rowley, and Jane Porter.

So, if you’re looking for a way to get more out of Twitter, here are some tips.

Ten Tips for Tempting #Twitterati to Follow You

1. TALK to people on Twitter!

2. Personalize your background and add a profile photo & header photo image.

3. Write a catchy bio with pertinent info about you or your company using searchable keywords.

4. Include a link to your website or blog.

5. Tweet interesting, valuable content regularly and consistently.

6. Use between 1-3 relevant #hashtags.

7. Retweet other people’s content and choose wisely to ensure it’s the most helpful RT for them.

8. Put the people you’re following into Lists according to keywords and then use them to filter your Twitter Feed to find the people you want to talk to.

9. Register your own hashtags at Twubs.com and start a Twitter chat.

10. Use Tweepi to unfollow those people who are inactive or not following you back.

Repeat steps 4 through 10 regularly.

Have fun on Twitter and never forget to talk to people!

Please share this post if you find it helpful.