Goodbye Scully Love Promo, Hello Bodacious Copy

When I first got involved with social media management back in 2008 and started Scully Love Promo, it was because I wanted to work with musicians.  After all, I have been a music fan my entire life, and having the privilege of working with so many amazing recording artists has been one of the great pleasures of my life.  I don’t know what I was thinking but it was never my intention to become a marketer, I simply wanted to help artists with their social media.  However, as we now know, today, it’s all about marketing.

After one of the most challenging, if not the most challenging year of our lives, I have decided that I need things to change and I need my life to be less stressful because my hair has been falling out.  I’m committed to doing what it takes to make that happen including a change of diet, change of residence, and career change.  I will be 57 years old in January and I can no longer work 12 hours a day at my desk, and in fact, I find seven hours a day to be a challenge, both physically and mentally.

You may already know that I have been working as a copy editor for some time and so far, this year, I have had the honour and pleasure of editing four books.  I invite you to visit my new website for Bodacious Copy at bodaciouscopy.com for details.  I want to do more of this work because I enjoy it and I’m planning to study editing through Queen’s University, beginning in January, to become accredited for the skills I have developed over the past 35 years. You may ask why I am calling my new business Bodacious Copy and the reasons are twofold: “Bodacious” has been a nickname of mine since my college days, and creating bodacious copy is what I do.

As of January 2021, I will be offering my services as a social media marketer using Twitter ONLY because I can no longer keep up with the constant changes and frustrations of the Facebook and Instagram platforms.  I have personally had the most success using Twitter without having to spend money on ads than with any other platform.  I have a strategic plan for how I can best assist musicians and writers with their goals, using Twitter.

These days, it’s more important than ever that musicians get as many listeners and followers (followers are most important) on Spotify and YouTube as possible, particularly for those who have monetized their YouTube channels.  So, it makes sense that we should be using Twitter to connect with Spotify playlist curators and other music curators (because there are many out there), radio stations, and podcasts who will play your music.  The connections that we can make on Twitter with music industry professionals who could be helpful to your career are significant.  You simply need a plan to utilize this platform to the best of your abilities and this is what I want to focus on moving forward.

For first-time or self-published authors, it is important to connect with capable industry professionals who can assist with copy editing, proofreading, interior layout, book cover design, and marketing, as well as with publishing houses, university and literary presses, literary agencies, bloggers, and other online publications who will publish your work.  And of course, you’ll be looking for readers.  I can help you find them.

If you know of any musicians or writers who would like to have assistance with their Twitter marketing, or of anyone who needs an experienced, capable copy editor, I would be delighted if you would share my contact info with them. I can be reached at christinebode@hush.com. Or, just write me a note and let me know how you’re doing.

Thank you to everyone who has trusted me over the years with your social media marketing and copy editing. You know who you are.  You have enriched my life and allowed me to fulfil my dream of being my own boss, and I am deeply grateful.

My best wishes to you for a happy holiday season despite whatever challenges you may be facing.

With gratitude,
Christine Bode

In Honour of Social Media Day: Book Me Today & Save!

Mashable Social Media Day

According to Mashable (www.mashable.com – @mashable), one of the leading tech & social media experts online today, it’s Social Media Day or if you’re on Twitter – #SMDay (trending now).

http://mashable.com/2015/06/30/happy-social-media-day-2015/ – Read all about it here.

I’m enough of a social media geek to play along so in honour of it being Social Media Day, I’m offering – TODAY ONLY – last year’s rates to any new clients who need assistance with their social media management or marketing. I specialize in working with musicians, authors & artists and you can read more about my services here.

Have you simply had enough of the stress & annoyance of being forced to participate in social media marketing to get anywhere with your music careers? How many of you just don’t care or worry about it?

Here’s “19 ways social media has ruined our lives” from METRO magazine:

(*Warning: This article MIGHT make you laugh!)

http://metro.co.uk/2015/06/30/19-ways-social-media-has-ruined-our-lives-5267360/

Now, don’t you feel just a little better?

Why You Should Use ManageFlitter To Help You Manage Your Twitter Account

ManageFlitter My favourite tool for managing Twitter accounts is ManageFlitter. It helps us to figure out who we’re following on Twitter that is either inactive or not following us back and it allows us to unfollow up to 100 people per day with the free version of the service.

A commercial version of ManageFlitter was launched in February 2011 by a company called Melon Media in Sydney, Australia, whose chief executive officer is Kevin Garber.

I love this tool because it’s so easy to use and the free version is sufficient for the bulk of ManageFlitter users. You simply go to www.manageflitter.com and sign in using your Twitter account. Be sure you’re signed in to Twitter first so that you can allow ManageFlitter access by authorizing them to pull in your data. You click the red Start button and ManageFlitter pulls in all the people you’re following on Twitter. Then you go to the Manage tab if it doesn’t direct you there automatically, which it often does. From there you can see in the left column, tabs for who is Not Following Back, who has No Profile Image (I don’t follow accounts without a profile image), which accounts are Non-English and who is Inactive. Generally, I click on Inactive first and if someone hasn’t tweeted in a month, I unfollow them. Then I go to Not Following Back and unfollow those accounts held by people who aren’t following me back.

My strategy is to work regularly on searching (using keywords or #hashtags) for people or organizations on Twitter that I’m interested in or who my clients would be interested in and then put them into Lists via keywords to later help filter their feed and find those people more easily so they can talk to them. I will also follow people recommended to me through shoutouts and hashtags like #FF (Follow Friday) or #MM (Music Monday), etc.

Once a month I use ManageFlitter to see who I’ve followed who is inactive or not following back and I unfollow them because let’s face it, they won’t be of any benefit to me. You can always choose to continue to follow a certain amount of Twitter accounts held by those who won’t follow you back because they’re celebrities, news sources or leading specialists in their field because you value the content of their tweets, but I think you should keep those to a minimum in order to keep your ratio of following to followers more even and therefore more appealing to others.

ManageFlitter’s Account Search feature is also excellent for defining who you’re looking for on Twitter and it will pull in a list of people you might want to follow based on the parameters of your search. Click the Refine tab to get the whole form and fill in what’s relevant to you. It always tends to pull in those who have heaps of followers first. As you know, sometimes those people won’t be the ones to follow you back. Always look for their ratio of followers to following to make your decision before you follow someone and make sure they tweet regularly. You can follow people directly from ManageFlitter too.

ManageFlitter also has a Power Post feature under the Engagement tab that enables you to preschedule your tweets to go out at peak times throughout the day. You can use Tweroid to help you to determine what times are best for you to tweet to reach your optimum audience. You can connect your Facebook account and LinkedIn account as well so that you can preschedule posts for them.  You can program in a Recurring tweet as well. I’m not sure how many tweets you can preschedule at once with the free version but you can probably do quite a few. You can ask ManageFlitter questions using their Support form under the Dashboard tab.

There are many additional features you can get including Analytics if you pay to upgrade your account but I find that for my clients’ purposes as well as their budgets that the free version is fine.

All you really need to help manage your Twitter account is ManageFlitter. Check out their blog for more great tips.

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015