Goodbye Scully Love Promo, Hello Bodacious Copy

When I first got involved with social media management back in 2008 and started Scully Love Promo, it was because I wanted to work with musicians.  After all, I have been a music fan my entire life, and having the privilege of working with so many amazing recording artists has been one of the great pleasures of my life.  I don’t know what I was thinking but it was never my intention to become a marketer, I simply wanted to help artists with their social media.  However, as we now know, today, it’s all about marketing.

After one of the most challenging, if not the most challenging year of our lives, I have decided that I need things to change and I need my life to be less stressful because my hair has been falling out.  I’m committed to doing what it takes to make that happen including a change of diet, change of residence, and career change.  I will be 57 years old in January and I can no longer work 12 hours a day at my desk, and in fact, I find seven hours a day to be a challenge, both physically and mentally.

You may already know that I have been working as a copy editor for some time and so far, this year, I have had the honour and pleasure of editing four books.  I invite you to visit my new website for Bodacious Copy at bodaciouscopy.com for details.  I want to do more of this work because I enjoy it and I’m planning to study editing through Queen’s University, beginning in January, to become accredited for the skills I have developed over the past 35 years. You may ask why I am calling my new business Bodacious Copy and the reasons are twofold: “Bodacious” has been a nickname of mine since my college days, and creating bodacious copy is what I do.

As of January 2021, I will be offering my services as a social media marketer using Twitter ONLY because I can no longer keep up with the constant changes and frustrations of the Facebook and Instagram platforms.  I have personally had the most success using Twitter without having to spend money on ads than with any other platform.  I have a strategic plan for how I can best assist musicians and writers with their goals, using Twitter.

These days, it’s more important than ever that musicians get as many listeners and followers (followers are most important) on Spotify and YouTube as possible, particularly for those who have monetized their YouTube channels.  So, it makes sense that we should be using Twitter to connect with Spotify playlist curators and other music curators (because there are many out there), radio stations, and podcasts who will play your music.  The connections that we can make on Twitter with music industry professionals who could be helpful to your career are significant.  You simply need a plan to utilize this platform to the best of your abilities and this is what I want to focus on moving forward.

For first-time or self-published authors, it is important to connect with capable industry professionals who can assist with copy editing, proofreading, interior layout, book cover design, and marketing, as well as with publishing houses, university and literary presses, literary agencies, bloggers, and other online publications who will publish your work.  And of course, you’ll be looking for readers.  I can help you find them.

If you know of any musicians or writers who would like to have assistance with their Twitter marketing, or of anyone who needs an experienced, capable copy editor, I would be delighted if you would share my contact info with them. I can be reached at christinebode@hush.com. Or, just write me a note and let me know how you’re doing.

Thank you to everyone who has trusted me over the years with your social media marketing and copy editing. You know who you are.  You have enriched my life and allowed me to fulfil my dream of being my own boss, and I am deeply grateful.

My best wishes to you for a happy holiday season despite whatever challenges you may be facing.

With gratitude,
Christine Bode

In Honour of Social Media Day: Book Me Today & Save!

Mashable Social Media Day

According to Mashable (www.mashable.com – @mashable), one of the leading tech & social media experts online today, it’s Social Media Day or if you’re on Twitter – #SMDay (trending now).

http://mashable.com/2015/06/30/happy-social-media-day-2015/ – Read all about it here.

I’m enough of a social media geek to play along so in honour of it being Social Media Day, I’m offering – TODAY ONLY – last year’s rates to any new clients who need assistance with their social media management or marketing. I specialize in working with musicians, authors & artists and you can read more about my services here.

Have you simply had enough of the stress & annoyance of being forced to participate in social media marketing to get anywhere with your music careers? How many of you just don’t care or worry about it?

Here’s “19 ways social media has ruined our lives” from METRO magazine:

(*Warning: This article MIGHT make you laugh!)

http://metro.co.uk/2015/06/30/19-ways-social-media-has-ruined-our-lives-5267360/

Now, don’t you feel just a little better?

What Many Musicians Don’t Realize About Social Media Marketing

Galway Street MusicianI’ve been working as a social media manager for musicians under the business name Scully Love Promo for almost seven years and I absolutely love working with them because music has always been a great passion of mine.  I’ve worked with everyone from local musicians who create music as a hobby to Juno and Grammy winning artists.  Over the years I’ve morphed from super fan girl who listened to music constantly in my spare time into a self-employed person who doesn’t have a lot of time left at the end of the day to actually discover or listen to new music online, let alone the artists I’m already a fan of. So I suspect that most people’s computer time is also extremely limited and therefore it’s extremely important that as a musician with an online presence, you don’t take your audience for granted.

Social media has completely changed the life of working musicians and has forced them to get on board with it whether they like it or not.  Most independent touring musicians don’t have time to write new music, record, produce, market and tour it themselves without a team of individuals in place to help them.  They need a manager or booking agent, a publicist, a grant writer, a social media manager…you get the picture.  It takes a village to create a successful touring musician!

Social media has also completely demolished the barrier that used to exist between an artist and their fans.  It used to be that all they had to do was make records, give interviews to the press and perform live in concert, while their agents or labels took care of their marketing. Not anymore.  The music industry has changed drastically, and now most artists have to do everything for themselves and the most important thing that needs to be addressed is the relationship they have with their fans.  Without fans, they have nothing.

I’m sure most of us have LIKED the Facebook page of at least a few musicians, singers or bands since we’ve been on Facebook and some of us have liked hundreds if not thousands of them. If you actually want to Ann Vriend Singer-SongwriterSEE the posts from your favourite artist’s Facebook page, as soon as you LIKE it, click on Get Notifications and add that page to an Interest list. You can call the list whatever you like but it will help you to filter your News Feed so that you’ll see those pages’ posts that you’re interested in when you’re ready to look.

Most musicians that I work with are wonderful at posting their own content regularly on their Facebook page and they even know how important it is to post different kinds of content, including lots of photos, videos, text-based updates, questions, links, events, etc.  Many of them are very good at having conversations with their fans and answer their comments and emails in a timely fashion.  However, quite a few aren’t so good at it. Some don’t even really want to look at their Facebook pages, or their YouTube inboxes, nor give a damn about how Twitter really works, even though they know they’re important marketing tools and that having a lot of likes, followers and views (which translates to fans) is important.  They think having a social media manager to take care of their sites for them should be enough, but it’s not. There is no substitute that is acceptable to the fans of that artist.  They want to communicate directly with the artist!  The social media manager should be there to help them post content in a timely fashion, let them know when they have messages and comments, organize lists, run ad campaigns, delete spam, monitor analytics, etc., but they should not be the ones talking to the fans.

When it comes to social media marketing, I’ve found that many musicians that I’ve worked with who have been around for a while fail to understand the need for or importance of not only being consistent and posting regularly on Facebook, Twitter and YouTube, but also sharing other people’s content.  They think their social media marketing should be all about them, and that’s just not the case.  We’re all here to help each other and the more that musicians show their generosity of spirit by allowing their fans to know about who they like and support by sharing their content, the better it is for everyone.  If you’re not a household name and you don’t have a ton of cash to spend on a super professional and expensive marketing team, you need help, and that means that you need to be willing to help others as well.  That’s how it works.  That’s why we LIKE other people’s pages AS our page, so that we can use Facebook AS our page and scan through the News Feed to find other people’s content that we can share to help them.  That’s why we retweet other people’s content and comment on other people’s videos.

Musicians are special.  They are important.  What the talented ones bring to the world makes it a better place to live in.  But they’re not more important than the people who spend their surplus cash on buying their CDs or digital downloads and tickets to their concerts.  Musicians and their fans are a team and should treat each other with thoughtfulness and respect at all times, because without fans, you may be a musician, but you’ll be a lonely player performing for yourself in your bedroom.

 

Updated February 10, 2015

What Musicians Need To Know About Social Media Marketing

This afternoon I was writing to a musician client of mine about social media marketing tools that I think are important for musicians to implement and utilize regularly and decided that I would share my advice (that comes from working as a social media manager for 3 years) with you.

The first thing a musician needs when it comes to marketing is a professionally designed website that looks really striking and contains lots of useful information including a bio, tour dates, blog, mailing list, photos, music and video files. It should also contain easily identifiable icons that link to your other social media sites and/or social plugins for Facebook LIKE boxes and Twitter streams.

Next to Google, Facebook is the number 2 site on the Internet, followed by YouTube. So, a Facebook fan page (or business page as they are also known) is really important! Definitely more so than MySpace which is dying a slow death – I’m witnessing the fact that musicians are deleting their MySpace profiles every day now as I monitor my clients’ accounts.

You should post on a Facebook fan page regularly and be sure to add any new press, photos, videos, links, etc. whenever you can, but not necessarily all at once. It’s good to space out your posts so as not to inundate people. If you can do some video blogging or have a good quality video made of you performing, that would be most beneficial too. Having a YouTube channel and building it is very useful. Using Twitter is a way to reach people who may not be on Facebook as some people tend to prefer it because of its simplistic and real-time format (it’s also easier for those who want to, to remain anonymous).

Social media marketing never ends and it’s not going to go away either. If you want to increase your public profile, you have to do it. That’s where people are these days…online! If you want to connect with people who may be able to help your career, you have to do it. It’s all about being social though so that part is really important. It’s more important to engage with others than it is to market yourself (says Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging). Your website should do that beautifully.

If you don’t want to spend money on a website right away, at the very least, you can create a dynamic Facebook fan page (or have someone like me do it for you!) complete with a customized BandPage tab (my favourite music application on Facebook, although ReverbNation’s My Band is also excellent) that can act as a landing page for people who haven’t LIKED your page yet so that they can hear your music before they decide whether they like it.

You always have to give people a reason to keep coming back to the page too. The BandPage needs to be updated with your tour dates so that people know where to find you and music samples should be changed once in a while. You should provide contact info, up-to-date bio, photos, .MP3 files of your music, any links to videos with you in it or links to all the sites that you’re currently on, tour date information, your influences and other artists that you admire, copies of any press or reviews, and info regarding your mailing list if you have one. You should also decide whether you want to market yourself as a band, solo artist, session player, or instructor, etc.

The end of the year might be a good time for you to send out CDs and one sheets to many different music festivals that you might be able to play at across the country for the following year. You could set up a Twitter account that you can use to start following people who have similar taste in music to your own and to start following music publications, bloggers, festivals or venues that you might be interested in playing. Connect with the owners and organizers that way and you may land some gigs. It CAN work but you have to WORK it.

As a social media manager, my job is to get people up and running on the sites that would be most suitable for them, teach them how to use them effectively and monitor them regularly for any email or comments that need to be responded to while deleting the junk. I can also help build the numbers by cross promoting between Facebook, Twitter and YouTube (as well as other social media sites that are beneficial to musicians). I provide other services as well and you can read about them here.

The trick is to not stress about social media…if you can update your Facebook (which can also be set to go out as a Tweet) fan page twice a week, that would be great. If you can spend one hour a week on Facebook and one hour on Twitter for starters…you’ll notice the benefits of it. Just go on the sites and engage with the other people who are there. Artists who are really successful with their social media marketing probably spend an average of 10 or more hours a week on their social media profiles. It takes time. But it’s worth it! If you feel more comfortable having a beer or a glass of wine while you’re doing it…so be it. Just remember that social media engagement is similar to being at a cocktail party: mingle and talk to other people about the things you have in common. If you’re a wallflower and don’t talk to people, you’ll never make beneficial connections. (I have to remember this myself when I’m at parties and social events because I can be shy in person when I don’t know the people.)

Above all, have FUN with social media marketing and don’t try to hard sell anyone. Just make sure that the information is available, be approachable and let it be.