Goodbye Scully Love Promo, Hello Bodacious Copy

When I first got involved with social media management back in 2008 and started Scully Love Promo, it was because I wanted to work with musicians.  After all, I have been a music fan my entire life, and having the privilege of working with so many amazing recording artists has been one of the great pleasures of my life.  I don’t know what I was thinking but it was never my intention to become a marketer, I simply wanted to help artists with their social media.  However, as we now know, today, it’s all about marketing.

After one of the most challenging, if not the most challenging year of our lives, I have decided that I need things to change and I need my life to be less stressful because my hair has been falling out.  I’m committed to doing what it takes to make that happen including a change of diet, change of residence, and career change.  I will be 57 years old in January and I can no longer work 12 hours a day at my desk, and in fact, I find seven hours a day to be a challenge, both physically and mentally.

You may already know that I have been working as a copy editor for some time and so far, this year, I have had the honour and pleasure of editing four books.  I invite you to visit my new website for Bodacious Copy at bodaciouscopy.com for details.  I want to do more of this work because I enjoy it and I’m planning to study editing through Queen’s University, beginning in January, to become accredited for the skills I have developed over the past 35 years. You may ask why I am calling my new business Bodacious Copy and the reasons are twofold: “Bodacious” has been a nickname of mine since my college days, and creating bodacious copy is what I do.

As of January 2021, I will be offering my services as a social media marketer using Twitter ONLY because I can no longer keep up with the constant changes and frustrations of the Facebook and Instagram platforms.  I have personally had the most success using Twitter without having to spend money on ads than with any other platform.  I have a strategic plan for how I can best assist musicians and writers with their goals, using Twitter.

These days, it’s more important than ever that musicians get as many listeners and followers (followers are most important) on Spotify and YouTube as possible, particularly for those who have monetized their YouTube channels.  So, it makes sense that we should be using Twitter to connect with Spotify playlist curators and other music curators (because there are many out there), radio stations, and podcasts who will play your music.  The connections that we can make on Twitter with music industry professionals who could be helpful to your career are significant.  You simply need a plan to utilize this platform to the best of your abilities and this is what I want to focus on moving forward.

For first-time or self-published authors, it is important to connect with capable industry professionals who can assist with copy editing, proofreading, interior layout, book cover design, and marketing, as well as with publishing houses, university and literary presses, literary agencies, bloggers, and other online publications who will publish your work.  And of course, you’ll be looking for readers.  I can help you find them.

If you know of any musicians or writers who would like to have assistance with their Twitter marketing, or of anyone who needs an experienced, capable copy editor, I would be delighted if you would share my contact info with them. I can be reached at christinebode@hush.com. Or, just write me a note and let me know how you’re doing.

Thank you to everyone who has trusted me over the years with your social media marketing and copy editing. You know who you are.  You have enriched my life and allowed me to fulfil my dream of being my own boss, and I am deeply grateful.

My best wishes to you for a happy holiday season despite whatever challenges you may be facing.

With gratitude,
Christine Bode

What Musicians Need To Know About Social Media Marketing

This afternoon I was writing to a musician client of mine about social media marketing tools that I think are important for musicians to implement and utilize regularly and decided that I would share my advice (that comes from working as a social media manager for 3 years) with you.

The first thing a musician needs when it comes to marketing is a professionally designed website that looks really striking and contains lots of useful information including a bio, tour dates, blog, mailing list, photos, music and video files. It should also contain easily identifiable icons that link to your other social media sites and/or social plugins for Facebook LIKE boxes and Twitter streams.

Next to Google, Facebook is the number 2 site on the Internet, followed by YouTube. So, a Facebook fan page (or business page as they are also known) is really important! Definitely more so than MySpace which is dying a slow death – I’m witnessing the fact that musicians are deleting their MySpace profiles every day now as I monitor my clients’ accounts.

You should post on a Facebook fan page regularly and be sure to add any new press, photos, videos, links, etc. whenever you can, but not necessarily all at once. It’s good to space out your posts so as not to inundate people. If you can do some video blogging or have a good quality video made of you performing, that would be most beneficial too. Having a YouTube channel and building it is very useful. Using Twitter is a way to reach people who may not be on Facebook as some people tend to prefer it because of its simplistic and real-time format (it’s also easier for those who want to, to remain anonymous).

Social media marketing never ends and it’s not going to go away either. If you want to increase your public profile, you have to do it. That’s where people are these days…online! If you want to connect with people who may be able to help your career, you have to do it. It’s all about being social though so that part is really important. It’s more important to engage with others than it is to market yourself (says Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging). Your website should do that beautifully.

If you don’t want to spend money on a website right away, at the very least, you can create a dynamic Facebook fan page (or have someone like me do it for you!) complete with a customized BandPage tab (my favourite music application on Facebook, although ReverbNation’s My Band is also excellent) that can act as a landing page for people who haven’t LIKED your page yet so that they can hear your music before they decide whether they like it.

You always have to give people a reason to keep coming back to the page too. The BandPage needs to be updated with your tour dates so that people know where to find you and music samples should be changed once in a while. You should provide contact info, up-to-date bio, photos, .MP3 files of your music, any links to videos with you in it or links to all the sites that you’re currently on, tour date information, your influences and other artists that you admire, copies of any press or reviews, and info regarding your mailing list if you have one. You should also decide whether you want to market yourself as a band, solo artist, session player, or instructor, etc.

The end of the year might be a good time for you to send out CDs and one sheets to many different music festivals that you might be able to play at across the country for the following year. You could set up a Twitter account that you can use to start following people who have similar taste in music to your own and to start following music publications, bloggers, festivals or venues that you might be interested in playing. Connect with the owners and organizers that way and you may land some gigs. It CAN work but you have to WORK it.

As a social media manager, my job is to get people up and running on the sites that would be most suitable for them, teach them how to use them effectively and monitor them regularly for any email or comments that need to be responded to while deleting the junk. I can also help build the numbers by cross promoting between Facebook, Twitter and YouTube (as well as other social media sites that are beneficial to musicians). I provide other services as well and you can read about them here.

The trick is to not stress about social media…if you can update your Facebook (which can also be set to go out as a Tweet) fan page twice a week, that would be great. If you can spend one hour a week on Facebook and one hour on Twitter for starters…you’ll notice the benefits of it. Just go on the sites and engage with the other people who are there. Artists who are really successful with their social media marketing probably spend an average of 10 or more hours a week on their social media profiles. It takes time. But it’s worth it! If you feel more comfortable having a beer or a glass of wine while you’re doing it…so be it. Just remember that social media engagement is similar to being at a cocktail party: mingle and talk to other people about the things you have in common. If you’re a wallflower and don’t talk to people, you’ll never make beneficial connections. (I have to remember this myself when I’m at parties and social events because I can be shy in person when I don’t know the people.)

Above all, have FUN with social media marketing and don’t try to hard sell anyone. Just make sure that the information is available, be approachable and let it be.