My favourite tool for managing Twitter accounts is ManageFlitter. It helps us to figure out who we’re following on Twitter that is either inactive or not following us back and it allows us to unfollow up to 100 people per day with the free version of the service.
A commercial version of ManageFlitter was launched in February 2011 by a company called Melon Media in Sydney, Australia, whose chief executive officer is Kevin Garber.
I love this tool because it’s so easy to use and the free version is sufficient for the bulk of ManageFlitter users. You simply go to www.manageflitter.com and sign in using your Twitter account. Be sure you’re signed in to Twitter first so that you can allow ManageFlitter access by authorizing them to pull in your data. You click the red Start button and ManageFlitter pulls in all the people you’re following on Twitter. Then you go to the Manage tab if it doesn’t direct you there automatically, which it often does. From there you can see in the left column, tabs for who is Not Following Back, who has No Profile Image (I don’t follow accounts without a profile image), which accounts are Non-English and who is Inactive. Generally, I click on Inactive first and if someone hasn’t tweeted in a month, I unfollow them. Then I go to Not Following Back and unfollow those accounts held by people who aren’t following me back.
My strategy is to work regularly on searching (using keywords or #hashtags) for people or organizations on Twitter that I’m interested in or who my clients would be interested in and then put them into Lists via keywords to later help filter their feed and find those people more easily so they can talk to them. I will also follow people recommended to me through shoutouts and hashtags like #FF (Follow Friday) or #MM (Music Monday), etc.
Once a month I use ManageFlitter to see who I’ve followed who is inactive or not following back and I unfollow them because let’s face it, they won’t be of any benefit to me. You can always choose to continue to follow a certain amount of Twitter accounts held by those who won’t follow you back because they’re celebrities, news sources or leading specialists in their field because you value the content of their tweets, but I think you should keep those to a minimum in order to keep your ratio of following to followers more even and therefore more appealing to others.
ManageFlitter’s Account Search feature is also excellent for defining who you’re looking for on Twitter and it will pull in a list of people you might want to follow based on the parameters of your search. Click the Refine tab to get the whole form and fill in what’s relevant to you. It always tends to pull in those who have heaps of followers first. As you know, sometimes those people won’t be the ones to follow you back. Always look for their ratio of followers to following to make your decision before you follow someone and make sure they tweet regularly. You can follow people directly from ManageFlitter too.
ManageFlitter also has a Power Post feature under the Engagement tab that enables you to preschedule your tweets to go out at peak times throughout the day. You can use Tweroid to help you to determine what times are best for you to tweet to reach your optimum audience. You can connect your Facebook account and LinkedIn account as well so that you can preschedule posts for them. You can program in a Recurring tweet as well. I’m not sure how many tweets you can preschedule at once with the free version but you can probably do quite a few. You can ask ManageFlitter questions using their Support form under the Dashboard tab.
There are many additional features you can get including Analytics if you pay to upgrade your account but I find that for my clients’ purposes as well as their budgets that the free version is fine.
All you really need to help manage your Twitter account is ManageFlitter. Check out their blog for more great tips.
1. Wrong Strategy – can you summarize your company’s strategy in 25 words or less?
Is your time and resources actually supporting your strategy? If so what %? Is it enough?
2. Lack of Focus – are you identifying and pursuing specific market opportunities? Do you have a well-defined client profile? Have you formulated a targeted marketing plan that is measurable?
3. Poor Execution – Execution is critical to success. Execution represents a disciplined process or a logical set of connected activities that enables your organization to take strategy and make it work. Without a careful, planned approach to execution, strategic goals can not be attained.
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I joined LinkedIn January 14, 2004 and am officially LinkedIn user #125,841. Someone invited me to join LinkedIn one day and I said, “why not?” It was a year or so until I really started doing much with it.
How long did it take you to become a bonafide LinkedIn expert trainer and all-around LinkedIn Rock Star?
I was probably using LinkedIn a good 2 years before I thought I had passed up most of the other users I knew in terms of what I could do with it. They say it takes 10,000 hours of relevant experience to be an expert. I’ve been an expert for a while now. Still, I am continually learning from trying new things and from others, especially from Lori Ruff. I was just early to the show and that helps a lot, especially in terms of devising broader scale strategies.
What was your profession before you got involved with LinkedIn?
I have always been involved in technology – physical networking with computers, Telecom, Internet and all. I was simultaneously very involved in social networking, running hundreds of B2B business networking events in Colorado over the years. Looking back, it was a logical extension to move into Social Media (although it didn’t really have a name back then).
What is Integrated Alliances and when was it formed?
I formed Integrated Alliances in 2003 after being laid off twice in less than 2 years from technical sales positions with big Internet and Telecom firms. I was in regular corporate America for many years and then, seemingly all of a sudden, I was a burgeoning entrepreneur. I learned a lot about all types of networking over the years and that is what really makes Integrated Alliances so social at the core.
How did you meet and end up working with Lori Ruff?
Lori contacted me on LinkedIn to inquire about bringing the Integrated Alliances brand and LinkedIn training to Charlotte, NC. We were already in a handful of U.S. cities at the time. She signed on to launch IA in Charlotte and came to Denver for her week long train the trainer certification work. I picked her up at the airport and it wasn’t long before she was a full-fledged member of the executive team and very near and dear to my heart. Lori is amazing.
If you could give readers just one valuable tip about LinkedIn, what would it be?
Get a great looking and highly optimized profile before you do much else on LinkedIn. Find a knowledgeable LinkedIn user/friend and spend some one on one personal coaching time together. A coffee shop or a bar works out quite well for this. You pick up the tab.
Tell us about the experience you had writing your first book and what your plans are for future volumes of the Rock The World series?
The big part about writing the first book was actually getting it finished. Without a deadline, it just pushes out and out for years and years, kind of like restoring a classic car in the back yard.
The second eye opening part was the book process and book business itself. It is much less about writing than producing, at least at the end. “It’s a lot more than an eBook” is what one author I know likened the Book vs. eBook comparison to this analogy – “It’s the difference between having a baby and babysitting.”
Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile is a book about “how to strategically apply LinkedIn to BUSINESS and to YOU, the business person.” What is the new book called and what will its’ focus be?
The Rock The World series will have many books, CDs, DVDs, videos and products supporting all the major formats including iPad and Kindle.
Who are your all-time favourite classic rock artists?
In terms of bands and their music it has to be Pink Floyd, The Who, Steely Dan, Lynyrd Skynyrd, and Counting Crows. I have lots of ticket stubs from seeing these bands in concert.
For musical artists, probably Kid Rock, Lenny Kravitz, Tom Petty, John Mellencamp and Melissa Etheridge. I have lots of ticket stubs here as well.
What are your three favourite concerts of all time?
Best favorite concert has to be Pink Floyd (multiple times), followed by U2 (multiple times) and the US Festival in ’82 in California. I even have a jersey-type T-shirt from the festival. Just look at this abbreviated line-up:
Day 1 – The Police, Oingo Boingo, Talking Heads, Ramones, B52’s
Day 2 – Santana, The Kinks, Eddie Money, Tom Petty, Pat Benatar, The Cars
Day 3 – Grateful Dead (6am), Jackson Browne, Jimmy Buffett, Fleetwood Mac
Can you talk about your public speaking engagements and cross-country tour?
Well, the tours seem to quite naturally mirror a rock band or even a comedian that is out on tour, except for the vans and buses. We tend to have a local “handler” in the cities we speak and train in. The primary place we look for “our kind of partners” is with the individuals that run the “Linked to City” LinkedIn Groups. We run the “Linked to Denver” and “Friends of Colorado” LinkedIn Groups for example. People seek us out as a result.
It still feels we are “yet to be discovered” when touring as we don’t have the limos, opening acts, and all yet. We do have T-shirts, a CD series coming and even some groupies now!
Lori Ruff and I really enjoy couchsurfing (or staying with our local online friends) when on tour. We meet amazing people that way and we get insider knowledge of the places we visit. We host lots of couch surfers in Denver as well.
We have been hunkered down here in our downtown Denver condo for a few months as we’re very focused on completing our Rock The World with Social Media book so our radio spots have fallen off a bit. We really kick up big time in November as we launch the new book, probably in San Francisco this round. Having a very active book publisher, combined with some interesting audio CD projects, means we will have the radio spots cranked up to a fever pitch in support of our 2010-2011 Rock The World Social Media Tour.
You mentioned a little bit to me about Rock The World TV. What are your plans for that?
We have become more of a media company vs. primarily speaking and training. That means Radio and TV. For the TV show – which is designed to be enjoyed on a traditional TV and not a PC – it will probably happen around the end of the year. We have a true Hollywood-level producer lined up, the show format is pinned down, and the studio is lined up. Time and a certain radio show (next) are pushing the TV show out just a bit.
We are focusing our immediate media efforts on the September launch of our Rock the World with LinkedIn® radio show on WebMasterRadio.FM. We will be joining our good friend Joel Comm as a radio show host on this channel.
Of course, a major sponsor can change priorities rather quickly. We expect future sponsors to focus on integrated media sponsorships (and partnerships) involving events, radio, TV, live music, blogs, giveaways, spokespersons, etc.
What do you love the most about working in social media?
I get to meet such interesting people and it amazes me how easy it is to find them. For example, I am connected on LinkedIn to Barack Obama, John McCain, Vint Cerf (inventor of the Internet), Barry Diller; 29,000 total.
I really live for the big conferences, where we get to perform in front of large audiences and develop relationships with the other speakers, big wigs and celebrities. We just performed in the main ballroom at the Meeting Professionals International’s annual conference at the Vancouver Convention Center (2,500 attendees from around the world). This is the very spot where the 2010 Winter Olympics were held – amazing.
Aside from LinkedIn, what do you feel are the other most important social networking platforms?
We covered the platforms and tools that we feel are the most important in the Rock The World with Social Media book. The most important from a business perspective are LinkedIn, Facebook and Twitter followed by YouTube and WordPress/Blogs. We particularly think Meetup and Amazon are biggies to watch. We cover a dozen Social Media Tools in the book and I think Foursquare is probably the most significant.
In what direction do you feel that social media is headed in the near future?
I get to write a lot about the future in the second book and I find it is amazing how much of it is focused on Facebook. It wasn’t planned that way, but they are the future infrastructure of Social Media (if there is such a thing). We throw out the idea of a Facebook word processor, spreadsheet, Facebook phone, Facebook appliance or tablet and a bunch of others in the new book. It was really fun. We might even call it “Facebook – Prediction or Premonition.”
LinkedIn is becoming more like Facebook all the time, but its real value is its database component and who is in that database. Just imagine the consequences of a LinkedIn Joint Venture (or even a merger) with Hoovers for example. I always thought that Microsoft or IBM should buy LinkedIn. How many IT decision makers are there in LinkedIn? Let me see….
Title: Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile (2nd Edition)
Authors: Mike O’Neil & Lori Ruff
This book is an easy, well explained and entertaining read that will most importantly give you the tools you need to rock your social media world – particularly on LinkedIn (which now has over 80 million users). Mike O’Neil and Lori Ruff are the Lindsey Buckingham and Stevie Nicks of Social Media and with over 1,000 rock concerts under his belt, Mike knows how to motivate you with his unique blend of “rock & roll inspired “insider” guidance” because he lives and breathes what he’s talking about. Both he and Lori are entertaining public speakers, expert trainers and most importantly, warm, friendly and accessible people. With over 29,000+ LinkedIn connections, Mike is the world’s #1 LinkedIn trainer. Who else would you want to get your information from when it comes to learning how to make your LinkedIn profile as dynamic as it can possibly be?
Rock The World With Your Online Presence: Your Ticket To A Multi-Platinum LinkedIn Profile is filled with song quotes from classic rock songs that tie in to the subject matter of the relevant chapter they present. This edition is simply the first step of a five-step methodology that will enable you to create a multi-platinum LinkedIn profile and SEO optimization guide. Every section is optimized as a song would be on a greatest hits compilation album. Think Classic Rock, analog, over the air radio…think Almost Famous, and you’ll totally get what O’Neil and Ruff (the #9 LinkedIn Woman!) are going for with this project.
What you’ll learn from reading this book is that social media isn’t about replacing your real-life friends with digital pals, but rather about expanding your professional and personal network to enable you to make connections in industries you are interested in to find either potential employers or qualified candidates.
Mike’s personal philosophy is to “Always give more than you want to get back. If someone asks you to connect them to another person, do so gracefully. Be honest, but be forthcoming and helpful. It’ll pay off in spades.” I couldn’t agree with him more.
“Social media is such a cultural phenomenon! Many years from now, we will recall it in much the same way as we look back at the Rock & Roll years. We will have relationships that started online firmly established in our lives. We will look back and realize just how the most important relationships in our lives were started and Social media will be a central theme, much like a soundtrack to a really good movie.”
I have already found this quote to be true in my life. I have online friends that I’ve been close to for over 10 years who I trust implicitly and I don’t think we’re going to see the end of social media any time soon.
The beauty of LinkedIn is that it “not only helps you find and communicate with decision makers, it helps you form and nurture relationships with them…People on LinkedIn are there to help others on LinkedIn…” So, the first thing you need when getting started is to know how to create a complete profile that will rock the world of your audience! Remember that you are there to find and be found!
O’Neil and Ruff’s book is chock full of excellent tips and savvy knowledge of the LinkedIn platform on which they are now superstars. It contains very advantageous Appendices and you will find yourself referring to it again and again. It’s an inexpensive yet very valuable asset for you to have to give you the tools that you need. They give you the opportunity to download a comprehensive Rock The World Profile Worksheet from their website at www.RockTheWorldBook.com/extras that will help you to get started.
In fact, there is a plethora of useful information on their website and their company, Integrated Alliances, can help you make connections that mean business. “Integrated Alliances has trained 10,000+ professionals in 500+ classes, workshops, webinars, seminars & conferences all over the world. In fact, we’ve trained over 100 other LinkedIn trainers!”
Discover the importance of networking on LinkedIn and become a LinkedIn Rock Star with the help of Rock The World With Your Online Presence. It doesn’t get any easier than this or more enjoyable!
“Don’t stop thinking about tomorrow,” Fleetwood Mac (1977)